Mark Cuban has stirred Jerry Jones into debate, with a Cuban response. The only thing missing from this All-Dallas affair is a word from J.R. Ewing from the great beyond.
Dallas Cowboys owner Jones responded to Dallas Mavericks owner Cuban's comments about the NFL imploding over the next 10 years.
Which, of course, drew a follow-up from Cuban.
Cuban's initial comments came as a result of an NFL announcement that it would expand its Thursday night coverage with CBS joining the NFL Network in Thursday night coverage. The Dallas Morning News reported that the NFL also will add two Saturday games and is exploring a Wednesday night game.
That drew the following response from Cuban:
"When pigs get fat, hogs get slaughtered," Cuban said, according to the Dallas Morning News. "And they're getting hoggy. When you try to take it too far, people turn the other way. I'm just telling you, when you got a good thing and you get greedy, it always, always, always, always, always turns against you."
To which Jones came back with:
"I respect Mark. But with all due respect, I know more about pigs than Mark does.
"I was taught as a Razorback to be lean and mean, not a little fat pig."
According to the Dallas Morning News, Jones was referring only to the expansion of Thursday night games, saying the NFL had done its research in branching out.
"We're not just out here putting our finger up in the breeze,'' Jones said. "This is based on the kind of interest we have.
"Thursday night has not in any way impacted Monday or Sunday night or impacted Sunday afternoon. As a matter of fact, we think it has enhanced the interest."
Cuban felt the need to explain himself to his friend and likely felt he needed more space than a media outlet would give him, so he posted a mini-manifesto on Facebook.
"Nothing wrong with expanding their Thursday night broadcasts. It is a great idea. That said, if they continue this trend of adding games on more nights ( i have been told they are looking at Saturday Nights as well) and this was the point I was making to ESPN yesterday, they risk over-saturation, a decline in interest by current, and non NFL fans feeling imposed upon because of the relative popularity of the NFL. As I said, Pigs get fat, Hogs get slaughtered (don't know who said this originally). ... What will the law of unintended consequences be when the NFL is on 5 days a week. Will we see a "Who Wants to be A Millionaire " affect ?"
Cuban then went on to talk about the effect of injuries on the popularity of the game, saying that a drop in participation at the high school level and the college level will impact the interest level in the NFL.
He then delved into fantasy football, theorizing that eventually someone will come up with a game that is even more popular or at least directs current fantasy football players away from their leagues.
That left Cuban to conclude, "It's the same thing I tell my businesses and would tell every business. You shouldn't try to get every last second of a person's attention or every last penny that you can squeeze from them," the Dallas Morning News quoted him as saying.
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