The University of Michigan now claims that a promotion with Coca-Cola that earned fans tickets to Saturday's game against Minnesota was never validated.
The promotion involved two tickets, with a total face value of $150, that could be obtained by purchasing two Coca-Cola products for $3. When Michigan officials heard about the deal, they immediately pulled the plug, citing that they never gave Coca-Cola the go-ahead on such a promotion.
A Michigan spokesman said that it was a ‘miscommunication’ between the two sides and that the promotion never received approval from Michigan officials.
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"Coke is a great partner of ours and had purchased a limited block of tickets for the Minnesota game for a Coke retail activation aimed at Michigan students," the spokesman said. "Due to a miscommunication in the approval process, this promotion should not have run as-is."
Any tickets obtained Monday through the Coca-Cola promotion will be honored at Saturday's game, the spokesman said.”
The Michigan Wolverines find themselves at 2-2 after a disappointing home loss to the Utah Utes (3-0). Many believed this promotion was Michigan’s attempt to fill their stadium seeing how fan interest has started to dwindle in light of the 2-2 record.
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Michigan will kickoff their Big Ten schedule against the Minnesota Gophers at 3:30 p.m. Saturday.
[ESPN]
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