Food and beverage giant PepsiCo. has confirmed it has dropped rap superstar Lil Wayne as a pitchman due to public outrage over disparaging lyrics he made in a song about civil rights icon Emmett Till.
The end of Wayne’s PepsiCo. union comes not long after the New Orleans based rapper’s one-time friendship with Miami Heat superstars LeBron James and Dwyane Wade also hit a sour note.
“Beat the pu—y up like Emmett Till,” Wayne rapped on the remix of Future’s Karate Chop, prompting PepsiCo, after days of public pressure, to finally respond in a release: “We do not plan any additional work with Lil Wayne moving forward. His offensive reference to a revered civil rights icon does not reflect the values of our brand.”
Wayne’s beef with the Miami Big Three of James, Wade and Chris Bosh dates back to NBA All-Star Weekend, when he claimed he had officially been banned from all Heat home games, where for two seasons running he once seemed a permanent fixture.
In apparent retaliation, he later made offensive remarks about the wife of Bosh, including insinuating that the two had once been intimate. More recently, Wayne has battled illness, including being hospitalized several times for what his reps confirmed where violent seizures.
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