The campaign against the use of the word "Redskins" went to a new level Wednesday when an online video compared the term to the N-word and other slurs deemed inappropriate for television.
USA TODAY Sports' For the Win put the YouTube.com vide on its site, saying that the Red Circle Agency and the National Coalition Against Racism were responsible for the ad going viral.
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"I was tired of people avoiding what I think is the real issue. There is no word in the American lexicon that is more hurtful to the Native American," said Chad Germann, owner of Red Circle Ad Agency and member of the Mille Lacs Band of Ojibwe, in a statement.
So to play on the emotions of sports fans, the Red Circle Agency and National Coalition Against Racism used shock therapy in the video in which each speaker refers to himself as the most insulting slur to each race.
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The video comes just days prior to the Washington Redskins' visit to the Minnesota Vikings that will be played on the school's TCF Stadium. A USA TODAY report speculated that the game also will feature the largest public demonstration against the Redskins team name.
About 700 college football fans demonstrated in the Metrodome last season when the two teams met during the season.
"A university is a collection of people who spend a good portion of their day raising their consciousnesses and opening up new ways of thinking," Robert Thompson, director of the Bleier Center for Television and Popular Culture at Syracuse University, said, according to USA TODAY. "If a university is really doing what it ought to be doing, it will be filled with people who are thinking about these subjects harder than anyone else.
"So when you've got a controversy like this one, the University of Minnesota seems like the last place that the Washington team would want to go because it is guaranteed you are going to have a lot of people with strong opinions who will have the opportunity to make those opinions known."
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