Over 10 million users swipe through the mobile hook-up app Tinder on a daily basis. Whether all 10 million would care to admit that is a different story. But those that do should consider heading over to Philips Arena later this week.
The Atlanta Hawks are looking to cash in on the app's growing popularity. Apparently Wednesday night's game between the Hawks and visiting Memphis Grizzlies has been designated as "Swipe Right Night." That moniker is a reference to the action a Tinder user performs to indicate they find a prospective match to be attractive (you don't want people to swipe left on you).
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The Hawks announced the promotional event via their official Twitter page, writing "It's going down, we're yelling...swipe riiiiiiiiight!," a parody of the lyrics to the Pitbull and Ke$ha song, "Timber." Because Timber sounds like Tinder, get it?
It's going down, we're yelling...swipe riiiiiiiiight! Tickets: https://t.co/Y3WapEohHu pic.twitter.com/e8EWjYE3QZ
— Atlanta Hawks (@ATLHawks) January 5, 2015
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The Atlanta Hawks are having a Tinder night at their arena. That is a real sentence about a real event that is really happening. We can't believe it either.
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