The New England Patriots are making a bold move with their official logo.
Could the move result in more success on the football field?
The Patriots announced on Wednesday - (would the "Patriots" have been better served to announce a logo change on the Fourth of July?) - a logo change for the 2013 season.
NFL.com reported that the logo won't affect the team's helmets, which still will have the picture of the Patriot, but the official logo replaces the previous cursive script version.
The updated logo features a solid blue typeface that nests above the picture of the Patriot.
New England is the third team to announce a logo change few months. The Miami Dolphins and Jacksonville Jaguars also have made a switch.
Phinsider.com conducted a study on Monday on the success of NFL teams the year after they changed their logo.
Of the 29 teams that made a total of 31 changes (the San Francisco 49ers and San Diego Chargers made two changes), 12 teams had a negligible change in their win-loss record, based on phinsider.com's study - those teams stayed the same, won one or lost one more game than the previous season.
Six teams had worse records from the season before. The Washington Redskins changed their logo after a strike-shortened season. They went 8-1 in in 1981 and 14-2 in 1982.
That left 11 teams to have better than a one-game improvement, including the Patriots, who went 5-11 in 1993 after going 2-14 in 1992.
Based on the phinsider.com's study, footballscoop.com reported that NFL teams have a greater than 35 percent chance of upping their win total by an average of 3.8 wins simply by changing their logo.
The Patriots finished 12-4 in 2012, so theoretically, they could finish the 2013 season undefeated as they did in 2007.
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