A different brand will soon produce Liverpool FC's iconic red shirts.
The Merseyside-based club is in the final stages of negotiating a new kit supplier deal with German sportswear brand Adidas to manufacture its kits for five seasons, from 2025-26 to 2029-30. Subsequently, the club is parting ways with its current partner, Nike.
The exact financial terms of the new Adidas-Liverpool agreement have not been made public yet, but Sports Business reports that it will reportedly offer a higher payout than the £50 million ($62 million) per season under the current Nike contract.
However, it is expected to fall short of the Premier League's highest kit supplier deal, which sees Manchester United receive £90 million ($112 million) per season from Adidas.
Adidas has previously supplied Liverpool's kits in two iconic periods: during their dominant era from 1985 to 1996 and 2006 to 2012.
Liverpool wore kits produced by Warrior from 2012 to 2015, followed by New Balance from 2015 to 2020 before entering their current deal with Nike.
Nike's payout to Liverpool is relatively modest
Liverpool's current deal with Nike, which began in 2020, pays the club a base fee of £30 million ($37 million) per season, which is relatively low for a top-tier club.
Despite this, royalty payments on net sales of replica merchandise are believed to push the annual figure beyond £50 million.
Some of Liverpool's notable products with Nike include a series of collaborations with Los Angeles Lakers star LeBron James, who was previously a co-owner of the club and now owns a stake in their parent ownership Fenway Sports Group.
If the new Adidas-Liverpool deal goes through, the upcoming 2024-25 season would mark Liverpool's final campaign with the Swoosh brand.
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