Laurence Fishburne reprised his role as "Morpheus" from The Matrix in Kia's latest ad that aired during Super Bowl XLVIII between the Denver Broncos and Seattle Seahawks.
Whle the Seahawks and Broncos waged war on the grid iron at MetLife Stadium to crown a new NFL champion, Kia showcased their ad during a break in the action and unveiled their K900 through a Matrix theme.
Kia released a new luxury vehicle called the K900 and added The Matrix to the mix in order to advertise the car.
In the ad, Fishburne as Morpheus describes the car.
"It's very real. This is what luxury looks like. And this is what it sounds like," he said in the ad before a song took center stage.
Kia insisted they were, "changing the luxury you know."
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