The next Jeep Wrangler variant is supposed to be launched this year. However, changes in schedule have led the Fiat Chrysler Automobiles (FCA) organization to release the unit in 2019.
As of late, division head Mike Manley and Fiat Chrysler CEO Sergio Marchionne are researching for possible names that will carry the upcoming Wrangler truck. The two executives are browsing through the list of Jeep's past models.
The forthcoming FCA unit will be made at the place where it all started. All Jeep Wrangler-based pickups have been assembled in Toledo, Ohio. The plan to build a new small truck has already been drummed up before.
In 2012, Jeep has presented the concept outline of the J-12 during the Moab Easter Jeep Safari off-road occasion. Back in 2005, the Jeep Gladiator has been unveiled during the Detroit Auto Show.
The last pickup introduced by Jeep in the market is the Comanche. The unit has been on the production lines from 1985 to 1992. It has been replaced by the Dodge Dakota truck which was also discontinued in 2011.
Jeep has been historically huge during the last century. The Willys model has been a tremendous success from 1947 to 1965.
Over the next 26 years since 1962, Jeep has released a couple of its pickup series. The Gladiator has been in full swing for nine seasons while the J-Series has become dominant from 1971 to 1988.
According to executive analyst Rebecca Lindland of Cox Automotive, motor companies must assess thoroughly the past models they intend to revive.
The Comanche unit is a case in point. Considering the brand's affiliation to America's historical roots, bringing it back can ignite a political storm since using the name will be offensive.
Meanwhile, resurrecting the Willys model can be detrimental to the Jeep's established lineage. Willys is already a legendary icon for Jeep.
If FCA proceeds with its plan to build the Jeep Wrangler Series soon, it is perceived that around 40,000 units will be in sold yearly. The deal maker element here is the lifestyle-orientation of the pickup.
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