Apple released few commercial about the Apple iPad Pro last month. Now, it continued its campaign by sharing two new Twitter-based video ads that highlighted features like Apple Pencil, the built-in camera, and recording functions.
As written in 9to5Mac, the Apple iPad Pro advertising campaign is based on real tweets complaining about PC problems that iPads can solve. Now, Apple's latest ad highlights Apple Pencil. It shows how users can rely on the iPad Pro and Apple Pencil to easily sign and send off PDF files with handwritten signatures to avoid printing completely.
Both iPhones and iPads can print with AirPrint compatible printers but it was not the point of the ad. Previous ads focused on various Apple iPad Pro features like lack of PC viruses, Microsoft Office apps and built-in LTE as a Wi-Fi alternative on iOS.
As written in MacRumors, out of the two ads, the first ad focuses on the note taking capabilities of the iPad Pro which explain that students can take better notes with the Apple Pencil and even use the Apple iPad Pro to capture full lectures using its recording capabilities.
The second video clearly tries to eliminate the need for a desktop. It emphasizes the Apple iPad Pro by showing that it can replace several existing desktop accessories like a scanner, a pad of paper and a laptop.
Apple iPad Pro campaign is focusing on a problem people have tweeted about. The ads show real tweets from real people and a solution to the problem that is iPad Pro.
Several reports suggest that Apple is preparing to introduce an updated Apple iPad Pro lineup as early as March. There will be a flagship 10.5-inch Apple iPad Pro with an upgraded processor and rumored edge-to-edge display.
Apple provides a solution to some of the problems like the messy desk and a sleepy student. Apple will introduce Apple iPad Pro 9.7-inch, 12.9-inch and 7.9-inch tablets.
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