Mitsubishi is ready to make their future plans under the control of Nissan. The Japanese company was taken over by Nissan-Renault alliance in the late 2016 after Mitsubishi was caught putting wrong fuel figures in some models.
Nissan installed their long-term executive Trevor Mann to the role of chief operating officer and he is preparing for a new future vision for the brand that is expected to be ready by late March, that will be the time of end of Japanese financial year.
Apparently, Trevor Mann was very optimistic about Mitsubishi's future, he acknowledged number of key weaknesses but was confident that the company now is in a better position than what Nissan was in when it got stuck in a mess at the turn of the millennium.
We all know Mitsubishi has a strong SUV lineup and the Triton ute sells well in Australia, their passenger cars are ageing and are not able compete with the world, especially the Lancer. Mann has admitted that partnerships with Nissan and Renault opens up the real possibility of sharing platforms and technology that was cautioned against trying to do too many things in short space of time.
So for the near future in short term plans, the brand might well be tempted to just focus on the SUV lineup that was expanded at the Geneva show with the introduction of the new Eclipse Cross that perfectly sits between the ASX and Outlander.
Mann is more towards consolidating the current position of the brand, he knows the world is changing slowly and are going towards SUV type of vehicles and their brand is good in SUVs. Meanwhile, Mitsubishi sells one million vehicles globally at the moment. This figure is well behind Nissan and Renault.
Mann believes that the collaboration of the three brands into one will make the three-brand alliance as one of the best in the world and he might be right in saying this.
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