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KFC South Africa Advertisement Mocks 'Injury' Of Brazil's Neymar

By John Carlo A. Villaruel
on Jul 06, 2018 08:05 AM EDT
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Neymar Jr
KFC took the internet by storm as it released an advertisement that largely describes Neymar Jr.'s performance in the ongoing FIFA World Cup. Neymar has been a subject of criticisms lately following his in-game antics against Switzerland and Mexico. (Photo : Ronnie Macdonald | Wikimedia Commons)

The South African branch of renowned fast-food chain KFC fired shots at Neymar Jr. after it released an advertisement mocking the Brazilian star.

KFC's advertisement is largely based on what seem to be exaggerated actions by Neymar during Brazil's matches against Mexico and Switzerland in this year's tournament. The advertisement begins with a football player who rolls out of an arena and through different places before eventually getting up to order at KFC.

The minute-long commercial concluded with a catchphrase "Make A Meal Of It." Titled as "Keep Rolling," the commercial was created by Ogilvy Cape Town and directed by Giant Films' Karien Cherry.

Interesting Record For Neymar

Neymar, who has scored two goals in four games for Brazil, has spent 14 minutes of action on the ground according to a statistic released by Swiss media outlet RTS Sport. Additionally, he has drawn the most number of fouls in this year's tournament, highlighted by a single-game record of 10 against Switzerland.

In a Group Stage game between Brazil and Switzerland, Neymar tripped an extra 10 yards that seemed like he had been hit by an unseen player. His theatrics against Switzerland also gave birth to #NeymarRolling, which is among the most popular hashtags on Twitter.

The actions of Neymar also drew a massive backlash from their opponents, with Mexican head coach Juan Carlos Osorio calling the former as someone who is not a good example for soccer. Neymar scored a goal and assisted one in Brazil's dominating 2-0 victory over Mexico in the round of 16.

"The officiating was very biased and the players got tired of that. It's not a good example for soccer, and for the world of soccer, for all the kids playing," an adamant Osorio said following Mexico's loss.

On the other hand, World Cup winner Diego Maradona came in defense of Neymar, citing that the latter is a bona fide superstar but still lacks something. However, he added that the Brazilian forward should change his game plan in the next games since the VAR already exists.

Next For Brazil

The Paris Saint-Germain star and Brazil hope to continue their winning ways as it battles a tough Belgium squad, which has been one of the most fluid offensive teams in the tournament. Belgium is coming off a massive 3-2 comeback victory over Japan in the previous round. The match between Belgium and Brazil is set on Friday at 2 p.m. Eastern Time.

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