Philadelphia 76ers star Joel Embiid will wear new sneakers on the court for the upcoming 2023-24 NBA season.
The reigning NBA Most Valuable Player is on the verge of finalizing an endorsement deal with American shoe company Skechers, solidifying their entry into the basketball market.
76ers' Joel Embiid – the reigning NBA MVP – is nearing an endorsement deal with Skechers as the footwear company launches a basketball division, sources tell me and @MikeVorkunov.
— Shams Charania (@ShamsCharania) October 18, 2023
Story at @TheAthletic on Skechers working on a new star pitchman: https://t.co/a7nXKCv82K
Skechers, known primarily for their lifestyle and running footwear, has recently signed star athletes like Bayern Munich striker Harry Kane.
As of now, a formal agreement has not been finalized. However, during the Sixers' practice on Wednesday, October 19, Embiid wore a Skechers shoe for the first time, with the brand's performance team present to oversee the testing of the sneaker, as per The Athletic.
Skechers is gearing up to launch its new basketball division by bringing in a group of NBA players, which includes New York Knicks power forward Julius Randle and Los Angeles Clippers guard Terrence Mann, aside from Embiid.
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Embiid's previous shoes
The 29-year-old had previously been sporting Under Armour shoes, having inked a deal with the brand in 2018. However, it wasn't until 2020 that the brand launched a signature shoe for the big man, starting with the UA Embiid One.
Regrettably, the sneaker did not have a follow-up, making it Embiid's first and last shoe release with Under Armour.
Adidas sponsored Embiid before the Under Armour deal.
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