The Los Angeles Clippers have officially unveiled a fresh set of logos and uniforms that will be used in the upcoming 2024-25 season on Monday, February 26.
The massive rebrand aligns with the team's move to their cutting-edge new home arena, the $2 billion Intuit Dome in Inglewood, California.
The newly introduced uniforms pay homage to their previous iterations, incorporating the classic cursive script that was a defining feature of their threads for most of their history.
The white Association and navy blue Icon Edition jerseys prominently feature the word "Clippers" on the front. The Statement Edition is primarily red with the "Los Angeles" wordmark.
The team's new logo and jerseys exhibit recurring elements inspired by nautical themes.
The main logo showcases a naval ship with basketball lines intricately etched into the hull. This vessel is enclosed within the letter C, embellished with compass lines.
The entire imagery is wrapped around within a circular border with the team name. Adding a playful element, the "N" in "Angeles" on the outer part of the logo is cleverly designed to point due north, while the typeface used for the team name draws inspiration from naval typography.
"We listened to as many voices as we could and then engaged specialists to arrive at a timeless design that blends bedrocks of our past and our future. Our new marks are meaningful and strong, capturing our roots and our aspirations," Clippers and Intuit Dome President of Business Operations Gillian Zucker said in a statement.
The newly unveiled jerseys are currently unavailable for purchase, but a limited-edition merchandise collection with new logos, wordmarks, and colors will be available online at their special website and at The Grove shopping center in Los Angeles from February 25 to 26.
This exclusive window is the only opportunity to acquire merchandise featuring the new Clippers brand aesthetics before this summer's official launch.
The recent rebrand marks the third within the last decade for the team. They initially unveiled a new set of logos and uniforms in the 2015-16 season, followed by slight adjustments to the logo and the introduction of entirely new uniforms for the 2017-18 season. The latter rebrand coincided with Nike assuming the role of the NBA's official partner in providing uniforms.
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Why are the new Clippers logo and jerseys nautical-themed?
The Clippers will prominently highlight their naval heritage for the first time in franchise history. Previous logos barely showcased this aspect of their identity.
The team's name originated in 1978 during the Buffalo Braves franchise's move to San Diego. At that time, team officials abandoned the Braves moniker, deeming it inappropriate.
Following a contest, "Clippers" emerged as the chosen name, drawing inspiration from San Diego's illustrious history of majestic sailing ships navigating the waters of San Diego Bay.
The term "clipper" refers to a specific type of swift mid-19th-century merchant sailing vessel designed for speed. Even after the team's relocation to Los Angeles in 1984, they opted to retain the Clippers name.
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