FIFA World Cup News: Sony Withdraws Sponsorship Over Qatar Controversy; Coca-Cola Issues Demand 'For Transparency' [VIDEO]

They follow on the heels of Emirates Airlines. Might Coca-Cola be far behind? Amidst a number of long-standing, damning reports surrounding both the bidding process and preparations surrounding the 2018 Qatar and 2022 Russia FIFA World Cups, Sony announced it would be withdrawing its sponsorship deal with international soccer's governing body Tuesday afternoon.