Novak Djokovic is considered one of the greatest tennis players of all, with some labeling him as the greatest ever. The Serbian star has won 23 men's singles Grand Slam titles, the most of any other player.
Djoker is also the individual with the most weeks spent as the No. 1 ranked men's tennis player in the world, with 389.
Tennis is a sport known for its elegance and class, and many of the game's sponsors are luxury brands, such as Rolex, Lacoste, and Louis Vuitton, among others.
With Djokovic's massive on-court success, many wonder how it translates to his bank account. What is Novak Djokovic's net worth in 2023?
Novak Djokovic Net Worth 2023
The 36-year-old Djokovic's net worth as of 2023 is $240 million, according to Celebrity Net Worth and The Sun.
The 23-time Grand Slam winner is the highest-paid tennis player in the world in 2023, amassing a total of $38.4 million during the year, according to Forbes.
Most of his earnings come from his off-court partnerships and endorsements, with $25 million. Meanwhile, $13.4 million is from prize money from tennis tournaments.
However, the three-time US Open winner was not able to crack the Forbes list of the overall highest-paid athletes in the world for this year, as it only ranked the top 50.
The 50th person on the list, NFL legend Tom Brady, made $45.2 million in 2023.
Novak Djokovic's career earnings, prize money
The seven-time Wimbledon champion has a whooping career earnings of $510 million before agent fees, taxes, and other deductions.
Since making his professional tennis debut in 2003, Djokovic has made $170 million in total prize money from all tournaments and matches he has won.
On the other hand, Djokovic's earnings off-court amount to $340 million, with several brands paying up to have the highly dominant star's image and likeness associated with their marketing campaigns.
The Serbian superstar is also able to keep a significant portion of his earnings, as he is currently residing in the Principality of Monaco, which is known for being a tax haven.
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Novak Djokovic endorsements
The current world No. 2 has inked sponsorship deals with the following brands over the course of his storied career: ANZ Banking, Hublot, Lemero, NetJets, Peugeot, Raiffeisen Bank International, and Ultimate Software Group.
The three-time French Open champion's current on-court gear are Lacoste shirts, ASICS sneakers, and Head tennis racquets.
The Belgrade, Serbia native signed with the famed-crocodile brand in 2017 after previously wearing Uniqlo shirts during the early parts of his career.
The record-ten-time Australian Open winner notably avoided wearing gear from American brand Nike, with the company opting to stick to their longtime stars Roger Federer and Rafael Nadal.
Djokovic began wearing Japanese brand ASICS on-court since announcing their partnership in 2018. He previously wore the German brand Adidas shoes while playing.
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